Our Mission

SecChic (pronounced sāy-chic) is short for “Second Chic”, as in, we’ll have you looking chic in a second. We’ve been providing stylish, high-quality pieces for the modern, trend-driven woman worldwide since 2006. Our mission is to consistently deliver a diverse assortment of styles, with a stellar fit and luxurious feel at an affordable price.

How We Work

Our team of fashion-industry veterans design, source, and produce every single one of our products, which means we’re bypassing the traditional retail model and passing these savings on to you. And in true SecChic fashion, we’re able to quickly turn the latest street style & runway trends into reality with weekly product drops that will keep you on the forefront of fashion.

Our Why

Whether you’re a busy student, driven career-woman, or insa-obsessed fashionista, we believe that personal style should be about having fun! Our weekly product drops mean that you can experiment with colors, shapes, silhouettes, & trends; creating a signature style that is just as unique as you.